New Transit Yurikamome (新交通ゆりかもめ, Shinkōtsū Yurikamome), formerly the Tokyo Waterfront New Transit Waterfront Line (東京臨海新交通臨海線, Tōkyō Rinkai Shinkōtsū Rinkai-sen), is an automated guideway transit service operated by Yurikamome, Inc., connecting Shimbashi to Toyosu, via the artificial island of Odaiba in Tokyo, Japan, a market in which it competes with the Rinkai Line. The line is named after the black-headed gull (yurikamome in Japanese), a common denizen of Tokyo Bay and the official metropolitan bird.